What is a cookie?
Cookies are small data files that are placed on your computer when you enter a website.Owners of websites use them to keep in their archives useful information; to optimise theperformance of their websites, and for other various purposes. The implication is that, the information stored can include your login credentials, shopping cart items, or preferences such as the language and the currency you use. Anytime you sign in, these information allows the website to recognise your device and also improve your shopping experience.
The two types of Cookies include “session cookies” and “permanent” Cookies. Session cookies only keeps your information for the duration of time you spend on your device’s browser. They wipe off instantly as you close the browser. Permanent cookies, which allow websites keep record of your preferences, do so as to give you a better browsing experience in case you visit the website in the future.
Cookies set by fat taxi are what we refer to as “first party cookies. Cookies set bycompanies not owned by us but which have affiliations with us as regards the service we provide are called “third-party cookies”. Third party cookies allow the use of the features or functionalities, for example advertisements and analytics, offered by our affiliates through
our platform. Cookies are unable to run programs on or infect your device with viruses, as they are not spyware or adware.
Functional cookies: are cookies that memorize any preferences such as your currency or language, or even your sign-in details. Our platforms will work without functional cookies but your experience may not be as smooth and fast as when they are used.
Analytics cookies: are the cookies we or our third-party service providers use to enhance the performance of our websites. They are used to collect whole or part information about visitors to be able to evaluate the effectiveness and relevance of our adverts. The information gathered are not used to identify a visitor personally. It could, however, include the pages and adverts you viewed that referred you to our websites, your search criteria, and the emails you viewed and acted upon.
Commercial cookies: are cookies that show customised adverts when you visit our websites and third-party platforms. The term for this process is called “retargeting”. Retargeting is based on activities you have been performing on our platforms, which includes the destinations you have been searching for a car in. Our business partners may also give us information about your browsing history to help us make sure our platforms deliver the most relevant, personalised experience. fat taxi also uses Google Analytics, a Google service that tracks and reports website traffic. This helps us to evaluate the speed and performance of our pages. You can visit https://www.google.co.uk/analytics for more information on Google Analytics.